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Sustainability
Our vision:
Continental Bakeries will consistently develop and improve through products creating daily affordable moments of wellbeing and delight, whilst improving nutritional value of our products, reducing our environmental footprint and increasing our positive social impact.
Our strategy:
In order to realize this, we have integrated sustainability into our strategy, products and innovation. Our purpose as a business is about contributing to a world where it is commonplace for businesses to take the wellbeing of individuals as well as the natural limits of the planet into account:
- Products that create daily affordable moments of wellbeing and delight
- Products which are sustainably sourced and used in a way which protects the earth’s natural resources
- Respect for the rights of the people and communities we work with
Our program is centered around 4 distinct pillars:


Cooperation with our customers
We help our customers to achieve their sustainability goals by focusing on sustainable centered NPD and in-house developed private labels


Sustainable raw materials and packaging
Continental Bakeries focuses closely on working with its key suppliers and packaging technology experts, including on sustainable practices


Operational sustainability
We put a lot of effort in reducing our operational footprint: electricity, gas and water. Furthermore, we focus on waste reduction


We care for people
Sustainable growth can only be achieved with the right people working in an organization that is fit to win
