Company profile
General
Continental Bakeries is a European bakery group that focuses on the production and sales of toast & snacks, cookies & biscuits and bread replacements. Some of the products made include, but are not limited to: toast, sandwich biscuits, shortcake biscuits, spiced biscuits, wafers, crisp bakes, honey cake, gingerbread and rice wafers. The focus is on the segment of private labeling (generic brands) but the company also has a number of their own brand names, such as, Haust, Hig, Auer, Brink, Bussink, Pirou, Brinky and Stieffenhofer. The core values of the company are; a high supply reliability, continuous high quality, a high level of certification, smart innovations and short development processes.
Continental Bakeries focuses on the consumer and the business-to-business market. The most important markets are those of West European origin, with Germany, France and the Benelux in particular. In addition to the West European market, products are delivered worldwide; this is also done with the help of agencies. Continental Bakeries is a mid-size company with around 800 employees, 11 production sites and an annual turnover of approximately 250 million Euros.
Within the different product groups, Continental Bakeries has a strong position in Europe, boasting a number 1 or 2 position in most countries.
|
Area |
Product |
Position |
|---|---|---|
| Europe |
Rice wafers Spiced biscuits Shortcake biscuits Sandwich biscuits |
1 / 2 1 1 2 |
| Benelux |
Toast Role wafers Mini toast Crisp bakes Honey cake |
1 1 2 2 2 |
| France |
Shortcake biscuits Honey cake |
1 2 |
| Germany |
Shortcake biscuits Sandwich biscuits (Tea) biscuits |
1 2 2 |
|
Austria |
Icecream wafers |
2 |
| Sweden | Biscuits Ginger snaps |
1 2 / 3 |
NPM Capital
Since the middle of 2006 NPM Capital N.V. is the owner of Continental Bakeries. NPM Capital is a large investor in companies in Holland with participation in over 55 companies. NPM Capital distinguishes itself from other investment corporations by its long-term vision and the focus on entrepreneurship. With NPM Capital, Continental Bakeries has found a partner with a long-term horizon that supports further growth of the company both in Holland and abroad.
Mission
Continental Bakeries is a European producer of biscuits, snack bottoms and bread replacements that provides great added value to its clients. Continental Bakeries strives to build a profitable and innovative European business by operating as an important manufacturer and distributor in these segments. Products under private label as well as products under brand name are combined for the regional and international market.
